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What does it Mean to “Connect” in an Authentic Way to Create Your Own “Social Capital?”

social capital

Social Capital

 

What exactly is social capital? Interested?

 

I like social media, and I like Capital (big C) so how does it get created?

 

Wikipedia says that social capital is “the networks of relationships among people who live and work in a particular society, enabling that society to function effectively.”

 

So how does that translate in a Digital-First economy?

 

The base definition is essential the fabric of a modern functioning society, but if we apply it to relationship management and network, I think Social Capital is:

 

*The value you create by having a deep and broad network of people who know and trust you*

 

 

Why is that valuable?

 

The bigger your network of people you can count on to solve problems, the more you become the connector for your friends, colleagues, and community. A true connector is at the center of everything.

 

  1. Connectors deliver project on time and on budget because they make sure the right people are at the table.
  2. Connectors deliver higher value to their clients because they have extensive networks of solution providers.
  3. Connector become the “trusted advisors” that people count on for insight and creative ideas.

 

At the end of the day, if you become a true “connector,” the value of your network is huge and therefore, you have inherent “social capital.”

 

So how is that created?

 

First, you must be a giver!  Some of you just said “oh crap” in your heads. Being a giver and wanting to help others, without thinking of yourself first, is the key.

 

Then, and only then, do these activities generate social capital.

 

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